Wednesday, June 4, 2008

Microsoft exec says Live Search needs image fix

SEATTLE (AP) — The executive in charge of Microsoft Corp.'s search efforts acknowledged Tuesday that the company's "Live" brand for search and online services leaves much to be desired.

Now that Microsoft has abandoned its $47.5 billion takeover bid for competitor Yahoo Inc., its marketing team is working on fixing Microsoft's search image to make it more competitive with Google Inc., Kevin Johnson, president of Microsoft's platforms and services division said at a search advertising conference in Seattle hosted by the parent company of news site SearchEngineLand.com.

Danny Sullivan, editor of SearchEngineLand, asked Johnson if he meant Microsoft wants to "change" its image in search instead of fix it.

"Fix means fix," Johnson replied. "If that means change, we'll change."

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