Monday, February 2, 2009

NBC takes record $206 million in Super Bowl ads

NEW YORK (Hollywood Reporter) – NBC Sports scored a major victory with its record $206 million in ad revenue from Sunday's Super Bowl game.

For the full day, including the pre- and postgame shows, the network division brought in $261 million, also a record.

The figures are especially significant in light of the advertising economy's decline in the months since NBC Sports completed its coverage of the Beijing Olympics in the summer.

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