MEXICO CITY – Pop singer Madonna is opening a chain of fitness centers around the world to be known as Hard Candy Fitness global gyms.
A partnership between Madonna, her manager and New Evolution Ventures plans to open the first gym in a posh neighborhood in Mexico City on Nov. 29. Madonna will attend the Mexico City opening.
A statement by Hard Candy Fitness says gyms "will open in major cities around the world," including 10 more locations in Russia, Brazil, Argentina, Europe and Asia. No gyms are immediately planned for the United States, but the statement noted that more locations are possible in the future.
New Evolution Chairman Mark Mastrov said Madonna's input will be reflected in the music, space, light and design.